The Langham Hospitality Group and Brilliant by Langham [Referral Sign-Up Bonus]

【March 23, 2026 update】 Langham has launched a referral sign-up bonus: enrol via a referral link by December 31, 2026, and within one year each qualifying stay earns an extra 10,000 points, limited to the first three stays.

Referral enrolment link🔗 (only ten spots; register only if you expect a Langham stay within the year)

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A quick note on this niche luxury hotel brand with more than 150 years of history: small in number, high in quality.

Group Overview

The Langham Hospitality Group is the hotel arm of Hong Kong’s Great Eagle Holdings. It operates more than 30 hotels in major cities across four continents. Its portfolio spans hotels, resorts, serviced apartments, restaurants, and spas—distinctive hospitality products with a global footprint.

Brands

Two main brands plus two independent hotels.

The Langham Hotels and Resorts

• The Langham
• Langham Place

Cordis Hotels and Resorts

Chelsea Hotel, Toronto

Owned by the parent group and managed by Langham.

Eaton Hotels

Hotels

The Langham Hotels and Resorts

Asia

Europe and the Middle East

North America

Oceania

Cordis Hotels

Asia

Oceania

Independent hotels

Loyalty Program

Langham’s frequent-traveller program is Brilliant by Langham. Unlike the earlier 1865 Club, which did not earn hotel points, this new program lets members earn and redeem points—a clear step forward.

Like most hotel and airline loyalty programs, Brilliant by Langham points split into base points and bonus points. Base points come from real spend and also count toward elite qualification.

Tiers and Benefits

Brilliant by Langham has five membership tiers:

Earning Points

Spend at brands under the hotel group and earn 150 Brilliant points for every US$5.

Using Points

Redeem for stays

When you book through the official website, mobile app, or WeChat mini program, you can redeem points for stays with no blackout dates.

Convert to airline miles

You can find this option in your personal account; open it and you will see many partners. I have not found a full conversion-rate table yet—to be updated.

The site lists a few examples:

• 12,500 points = 500 Air China miles
• 12,500 points = 250 Cathay miles
• 12,500 points = 250 Singapore Airlines miles

Airline partners that can receive transferred miles expand on the earlier list of partners that only earned airline miles (when hotel points were not available), and add a few more:

• Air Canada Aeroplan^®
• Air France / KLM Flying Blue
• British Airways Executive Club
• Cathay membership program
• ANA Mileage Club
• JAL Mileage Bank
• Singapore Airlines KrisFlyer
• China Eastern Airlines Eastern Miles, Donghai Airlines Seagull Club, China Southern Airlines Sky Pearl Club, Hainan Airlines Fortune Wings Club, Shenzhen Airlines Phoenix Miles Club
• Air China PhoenixMiles, Greater Bay Airlines frequent flyer program, Hong Kong Airlines Fortune Wings Club, EVA Air Infinity MileageLands
• American Airlines AAdvantage^®
• United Airlines MileagePlus
• Delta Air Lines SkyMiles
• Virgin Atlantic Flying Club, Virgin Australia Velocity, Emirates Skywards, Qatar Airways Privilege Club, Saudia Alfursan
• Malaysia Airlines Enrich, Qantas Frequent Flyer, Air New Zealand Airpoints^TM, Thai Airways Royal Orchid Plus, Bangkok Airways FlyerBonus